Your highest ROI in 2025

The top 1% of marketers think about their website first. This will give you the frameworks, templates, and data systems I’ve used on billions in online revenue. Follow the book and make your website your most profitable asset.

I’m Dylan Ander, founder of Heatmap.com and author of Billion Dollar Websites. Over the past decade, I’ve optimized more than $5B in online revenue for brands like GEICO, True Classic, and Planet Fitness.
I’ve led 200+ CRO campaigns, built and exited three companies of my own, and now I’m sharing the exact roadmap to building a website that converts at scale.
You’re not alone.
Everyone’s talking about funnels, ads, email flows, and AI prompts, but no one’s talking about the asset that prints money for the world’s best brands: your website.
90% of websites are leaking profit they don’t even know exists. It's not because the traffic’s bad... it's because your website isn’t built for your customers.
That’s why I wrote Billion Dollar Websites. It’s not a marketing book, it’s a roadmap. Exact step-by-step guides.
I created the Billion Dollar Data Funnel, the truly foolproof way to increase revenue through your website. It's all on a single spreadsheet.
You'll get the exact process I’ve used for over 250 companies. It’ll take hours to learn, not years to figure out.
Make your website into your highest-ROI sales channel. Let’s fix the leaks and make your traffic print money.

01:37 – How Dan Henry started using THIS exact webinar strategy to pay off his huge IRS bill.

17:12 – The exact stories you SHOULD use inside of your webinar to convert your audience into buyers.

44:05 – How Dan's client went from charging $1,500 to charging $1-$3 MILLION dollar contracts.

Watch the end of this video to get Dan's funnel installed directly into your ClickFunnels account.

The Billion Dollar Data Funnel is a straight-forward way to turn data to dollars with 6 main sources of insights. It's all in one template, your only job is to get the data.

My consumer psychology model that decodes how users make buying decisions in milliseconds, and how to use it in your copy and design.

The playbook for diagnosing, testing, and compounding results across A/B experiments and landing pages. Even 20-year marketing veterans still need to learn more on testing.

How to build pages that convert 3–5x higher with structure, hierarchy, and design psychology all explained. It's truly one of the fastest paths to increasing revenue.



“The book is so valuable to anyone who takes the time to read it. I've built hundreds of landing pages and still learned from everything Dylan had to share in here"

Nik Sharma
"The DTC Guy"

“Dylan is a true master of his craft. I've never spoken with anyone who has been in the trenches so long and truly understands websites as much as him"

Troy Osinoff
Founder of JUICE

“The process makes so much sense it's one of those "why didn't I think of it" things. Dylan was definitely the first to put pen to paper on this one. So valuable.

John Slate
Founder of Clean & Green
If the book doesn't provide you a heck ton of value, I'll refund the cost of the book, no questions asked. I'll even send $500 to any charity of your choice!

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